I found a couple of things that I just have to share.
First of all, anyone considering self-publishing should check out the lovely and super-informative Catherine Ryan Howard's blog on writing.ie. She's also on Twitter as @cathryanhoward and is definitely worth following.
In other news, Mooderino has an excellent post on hooks: how to draw your reader in, how to pose a question, and most crucially, how to pose a question so that the reader may in fact care about the answer and thus read on. Definitely some food for thought there and great examples of what works versus what doesn't.
Apologies for being a great big boring person and posting links instead of content but today is one of those days where what I have to say is less important than telling what these guys are saying - all I have to say is 'yay, weekend!!'